Food Inc explores the fact that the way we eat has changed more in the last 50 years than in the previous 10,000 but the image that is used to sell the food it is still the imagery of agrarian America. You go into the supermarket and you see pictures of farmers; the picket fence and the silo and the 30s farmhouse and the green grass. It is the spinning of this pastoral fantasy. The modern American supermarket has on average 47,000 products. There are no seasons in the American supermarket. Now there are tomatoes all year around grown half way around the world, picked when it was green and ripened with ethylene gas. Although it looks like a tomato it is kind of a notional tomato; I mean it is an idea of a tomato. In the meat aisle there are no bones any more. There is this deliberate veil, this curtain that has dropped between us and where our food is coming from.

Food Inc.

Health Food Politics

93 minutes.

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Average rating 3 by 1 users.

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